Aba Shawel

Distributors

Carry the myth
into your market.

An award-winning African premium lager with a story no other bottle can tell, a diaspora that already asks for it by name, and territories opening on four continents.

01

Introduce yourself

Tell us your market, your channels, and your current portfolio. We reply to every serious inquiry.

02

Territory & terms

We map exclusivity, volumes, and pricing for your region: clear terms, no riddles.

03

First container

Export-certified logistics with full cold chain, launch materials, and the myth on your trucks.

The gallop, mapped

One hill. Every market.

Every route starts at the same place, a hill above Asmara, and ends wherever a door opens. Gold lines are live and opening territories.

Asmara, the originOpen & opening marketsShipments riding

Drag to spin the world

Territories

Four continents, open doors.

USA Distribution

East and West Coast warehousing with national reach. State-level distribution partners onboarding now.

  • East Coast
  • West Coast
  • Midwest
  • South

Regional contacts

Pacific Northwest

Washington Β· Oregon Β· Idaho Β· Alaska

Temesghen Barba

Regional Representative

+1 (206) 427 0792

Europe Distribution

EU-compliant labeling and logistics, anchored by diaspora strongholds in Germany, the UK, Scandinavia, and the Netherlands.

  • Germany
  • United Kingdom
  • Scandinavia
  • Netherlands
  • Italy

Regional contacts

Benelux & France

Belgium Β· France Β· Netherlands Β· Luxembourg

Markos Hagos Andemariam

Regional Representative

+32 466 04 16 47

United Kingdom

Dawit Teklehaymanot

UK Representative

+44 (0) 20 3490 4299

Sweden

Lula Mehari

Sweden Representative

+46 73 945 71 32

Africa Distribution

Home continent first. Regional partners across all five African regions carry the namesake outward from the hill.

  • East Africa
  • West Africa
  • North Africa
  • Central Africa
  • Southern Africa

Asia Distribution

Premium import channels across Asia's most demanding beer markets.

  • Japan
  • South Korea
  • China
  • Singapore
  • Thailand
  • Vietnam
  • India
  • United Arab Emirates

Contact sales

Territories are moving fast.

Exclusive regional rights go to the partners who move first. Tell us where you ride.