Aba Shawel

Latest news

The Shawel
Journal.

Press releases, events, and pictures from the road. Everything Shawel has been up to lately.

Awards · 2025

Shawel Beer wins Gold in New York

Shawel Beer earned Gold in the Lager category at the 2025 New York International Beer Competition, marking a historic milestone for African brewing.

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Global Events · 2026

Shawel hosts exclusive tasting at Hugo Boss

Guests gathered for an exclusive Shawel Beer tasting where fashion, culture, and African premium lager came together in a unique brand experience.

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Expansion · 2026

Shawel Beer expands across Europe

Shawel Beer begins expanding across the United Kingdom, Germany, Italy, and other European markets.

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Gallery

The hill, on record.

Three friends toasting with cups of Shawel at a festival
The toast
A fresh Shawel poured from the tap into a branded cup
Straight from the tap
Two men presenting Shawel bottles in front of the step-and-repeat wall
The presentation
A performer on stage beside Shawel banners
The stage
Festival crowd beneath Shawel banner flags at dusk
The crowd at dusk
A guest walking through the festival with a Shawel in hand
One for the road
Friends striking poses with Shawel cups in front of the festival wall
The posse
A couple with Shawel beers in front of the Shawl banner wall
Two cups, one wall
Two guests at AfroFest holding a Shawel beer and merch
AfroFest regulars
Four friends with Shawel beers in hand at the festival wall
The whole crew
A woman in traditional dress raising a Shawel can at the bar
The namesake, raised
A woman at the bar with a full mug of Shawel
Golden hour
A woman in traditional white dress raising a full mug of Shawel with a can in hand
Full mug, full pride
A woman in traditional white dress holding a Shawel Classic can
The classic, in hand
A Shawel can beside a tall glass of beer on a bar
Poured and paired
Hands around a Shawel can and a tall glass of beer at the bar
Gold at the bar
A hand holding a gold Shawel can against warm bokeh lights
Caught in gold
A woman smiling behind a gold Shawel can on the bar
To the namesake
A guest in African print at the Shawel AfroFest step-and-repeat wall
AfroFest, in print
Looking across the rooftops of Abba Shawl, Asmara
Where it all started

Videos

Watch the gallop.

Shawel Beer, the brand film

African gold, product of Eritrea

Inside the brewery, from grain to glass

Heritage and craft in every pour

Shawel Classic, on ice

Product animation

Social media

Ride along

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